Are you wondering how to promote an event with social media?
Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.
In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event
#1: Create Video People Will Share
Because events take place in person, they engage the senses in a way online content can’t.
Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.
- Host on Vimeo and YouTube. We host the video in both places to take advantage of the flexibilities of each platform—Vimeo’s branding control and YouTube’s access to a large audience.
- Upload to Facebook. This maximizes your exposure on Facebook.
- Focus on the value for attendees. In the above video, you’ll notice it is all about what folks will gain by attending.
#2: Give Away Tickets to Create Buzz
Nothing motivates people more than the opportunity to win something free! So why notgive away a ticket or two for your event to really amp up the buzz?
Contests provide a rapid way to generate interest in your event—especially if you have the right prizes.
#3: Socialize Your Google Ads
Are you using Google AdWords to promote your event? Do you have a Google+ page?
If so, you can actually add social proof to your paid Google ads. This increases the credibility of your ads.
#4: Interview Speakers for Special Content
A main reason people attend events is to meet the presenters. And getting exposure is often why many experts speak at events.
You can create great content that is valuable for all by simply interviewing your speakers.
This works great if you have a podcast.
#5: Create a “Group Tips” Blog Post
Chances are you have great insight locked inside the minds of your event speakers. Why not pool that knowledge into a great blog post?
This is where you ask experts to contribute a short writeup on their favorite tip, tool or perspective on a specific topic. These types of articles are a great way to involve the experts and they provide ongoing exposure for your presenters.
#6: Create a Special Graphic for Your Speakers
Who doesn’t love to see their face in a cool sign? Well, speakers are often very fond of this.
So go to the effort to create custom graphics your presenters
#7: Create a Tweet for Attendees
If people are excited about attending your event, why not ask them to click a button and tell their friends about it?
#8: Add a Twitter Widget to Your Event Page
If people are talking about your event on Twitter, why not take advantage of that social proof to encourage new site visitors to attend?
Twitter has a cool widget that scrolls all the tweets for you
#9: Create an Event on Facebook
A Facebook event listing provides an easy way for attendees to share your event with their friends. Each time someone shares that they are attending your event creates the potential to drive more people to your Facebook Page.
A Facebook Event Page is also a channel for asking questions, providing an alternate means of customer service.
#10: Utilize Facebook’s FBX Ad Targeting
Facebook allows advertisers to remarket to people who have visited specific non-Facebook Pages using Facebook Exchange, also known as FBX ad targeting.
This means you can show event ads to Facebook users who visited your Event Page but did not purchase. This can be a very economical way to re-target possible prospects.